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IMARUSI explores the paths that connect clothing and style. Giving clothing specific meanings, although seeing clothing as one of the elements of personal style. Style is therefore recognized in the culture of dressing, moderation in behaviour and in the relationships with others. 
IMARUSI studies garments that are made to last. Believing in quality, craftsmanship and searching in the past for forgotten clothing items. Emphasizing their origin and pointing at their timelessness modernity. 
IMARUSI discusses with people who enjoy thinking about style. Through conversations, discovering their interests and ambitions. Reflecting upon simplicity as the trait that make people the most attractive, as well as the passion that shines through these conversations. Making their stories unique.
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